Image of an elephant herd with mission word and an African bee

As a group of interdependent and locally owned and managed companies, the following statements guide our decision-making and inform our actions in all areas of our business operations, from the tours we offer to the way we interact with our business partners and staff.

We are committed to providing our guests with unforgettable experiences while also making a positive impact on the environment, local communities, and the people we serve.

OUR MISSION

To provide educational ecotourism travel experiences that support sustainable development goals in promoting environmental conservation and cultural awareness while protecting the environment, supporting local communities, and inspiring a new generation of ecotourists.

OUR VISION

To be recognised as a leading group of ecotourism businesses that are committed to conservation, sustainability, and education in Africa.

OUR VALUES

Community:

We support local communities by hiring local people, using local products and services, and contributing to local development projects.

Conservation:

We are committed to protecting the natural environment and its biodiversity.

Education:

We believe that education is essential for promoting responsible tourism and environmental stewardship.

Inclusivity:

We are committed to providing a welcoming and inclusive environment for all guests, regardless of their background or abilities.

Integrity:

We are committed to conducting our business in an honest and ethical manner.

Sustainability:

We are committed to minimising our environmental impact by operating in a sustainable manner.