As a group of interdependent and locally owned and managed companies, the following statements guide our decision-making and inform our actions in all areas of our business operations, from the tours we offer to the way we interact with our business partners and staff.

Our mission is to provide competitively priced ecotourism Day Tour, Breakaway, and extended Journey travel package itineraries to local, regional, and international tourists with an emphasis on education and supporting sustainable development goals in promoting environmental conservation and cultural awareness while protecting the environment, supporting local communities, and inspiring a new generation of ecotourists.

Our vision is to be recognised as a leading tour operator providing ecotourism experiences to less-visited regions and lesser-known destination trips throughout southern Africa.

Community:

We support local communities by hiring local people, using local products and services, and contributing to local development projects.

Conservation:

We are committed to protecting the natural environment and its biodiversity.

Education:

We believe that education is essential for promoting responsible tourism and environmental stewardship.

Inclusivity:

We are committed to providing a welcoming and inclusive environment for all guests, regardless of their background or abilities.

Integrity:

We are committed to conducting our business in an honest and ethical manner.

Sustainability:

We are committed to minimising our environmental impact by operating in a sustainable manner.

Respect:

 • We believe in the value of teamwork, undertaken in a spirit of mutual trust and ethical behaviour.
• We believe in delegating responsibility with accountability and strict financial controls.
• We respect the dignity of the individual, support academic advancement and do not discriminate on the grounds of race, sex or religion.